Google has ultimately exposed what is the “O” in Android O stands for, and it’s exactly what we all predicted: the “O” is for…Oreo (Android Oreo).
The announcement was made soon after the solar eclipse on Monday, Aug. 21. Google is approaching Android Oreo out through the Android Open Source Project (AOSP).
Google Nexus 5X, Nexus 6P and Google Pixel devices will be the initial to receive the Android Oreo update, followed by the Pixel C and the Nexus Player.
Second time in history, Google is partnering up with a popular snacks company to advertise its new mobile operating system. Previously, Google partnered up with Nestlé to brand its Android 4.4 as Kit Kat OS.
Though Google reportedly didn’t pay any money for the branding to Nestlé — the partnership was to do something “fun and unexpected” according to John Lagerling, director of Android global partnerships — the company was still able to use the KitKat brand for Android 4.4 OS.
It was fundamentally a win-win for both companies. Google also got same to use a recognizable snack as the nickname of its new version of Android and Nestlé got free advertising.
Google’s choice to go with Oreo isn’t a surprise at all. Prior to Android O’s announcement, I polled my blog and Twitter followers to see what they’d like the OS version to be called and the result was overwhelmingly in favour of Oreo:
Now the name has been settled, what about Oreo’s features? Though a public release is still accommodating, the developer’s beta has been available since February, and the public beta version was just announced at I/O.
Android Oreo will come up with a number of improvements, including tidier notifications, long battery life that automatically limits background activities, picture-in-picture support, upgraded keyboard support, 60+ new emoticons, and much more.