The SnappyScreen system covers the entire body—including hard-to-reach areas like underarms and the back of the neck—making the process hassle free. “One thing I hear all the time that is, ‘Sunscreen used to be such a pain; this is so great, I’m never going back,’” McClellan says.
In fact, one of the major issues in to sun burn—and one that McClellan discussed with dermatologists during the development process—was the sham sense of protection of single applications. Vacationers might think it’s one and done, but they need to reapply to avoid harmful sun damage on their skin.
“Sunscreen reapplication is essential,” says Ronald L. Moy, MD, a senior vice president of The Skin Cancer Foundation. “Sunscreen should be applied 30 minutes before going outside and reapplied at least every two hours and immediately after sweating or swimming.”
SnappyScreen hopes to ensure the process much easier that families will gladly return for additional coatings. Ground zero for testing this theory is at five-star hotels or resorts in the U.S. and Caribbean, which currently make up the majority of the company’s customers. Luxe brands such as the Four Seasons have begun installing the booths on their properties to make available a convenient service to their guests. As far, as good, “What we’ve found,” McClellan says, “is that the No. 1 question guests ask after using it for the first time is: What time do I come back?”
“It’s an innovative addition to our pool amenities, and our guests love the product,” confirms Michael Newcombe, general manager of the Four Seasons Hotel Los Angeles in Beverly Hills. “The SnappyScreen provides even application of sunscreen in an elite way.”
According to McClellan, guests “love that hotels are looking out for their sun safety,” and they appreciate that the booths give extra entertainment for kids. The experience is complete with touch screens, an interactive video, and a cooling mist. One of her favourite moments was witnessing excited children waiting in line at a resort for their turn to use the system. “That is truly a dermatologist’s dream,” she says, laughing.
SnappyScreen sells directly to properties, which independently decide pricing: It can be a free service or either customers pay by pre-loadable cards, credit cards, or by charging fees to hotel rooms. The company supplies its own sunscreen method, a constant spray that is oxybenzone- and alcohol-free—and it won’t damage swimsuits or skin. This all reinforces McClellan’s philosophy of making everything speedy and painless.
The company has now started to get response from water parks, country clubs, public pools, beaches, and private homes.
So far, 10 booths have been deployed in the U.S. and Caribbean, with 50 more in the queue for the next year. And SnappyScreen isn’t slowing down: It has completed its seed round of $1.3 million and will be raising series A in the fall.
“It really is about making a great impact on sun safety and getting people to reapply more frequently,” says McClellan, whose long lasting vision includes cruise lines and public beaches. “People recognize they should put on sunscreen more, and if we can make it a little bit fun and let them realize they are safe in a way, that would be a huge win.